Yo-Yo Dieting

   It’s finally summertime!  The grills are going, pools are open, and it is time to show off our new summer wear.  We feel good and we look good.  And we should.  We have been killing it at the gym and drinkinggreen smoothies since January.  This seems to be a pattern among a lot of people that realize the holidays were not too kind to their waistlines and they want to fix it ASAP.  Then before you know it summer is over and we are back in full the holiday cram fest, just to find us back in the same shape we were last year.

To be truly healthy we have to adopt a lifestyle change and quit yo-yo dieting.  Simple things to fix this issue are:

• Eating more raw fruits and veggies
• Taking walks and doing more fun outdoor activities
• Avoiding most processed foods

   Did you know that the same goes with ourbusinesses?  Sometime during the year we realize revenue is down, employees are turning over, and our market share is slipping.  So we go into crash diet mode.  We attend every networking event, cram employee training in every available moment, and visit our lovely CPA to fix this issue.  And at first it works!  Revenue increases, employees seem happier, and there is money in the checking account.  But before long, we take our foot off the gas, because we get worn with networking and training, we are attracting the wrong customers, and there are new fires to put out. 

Yo-yo dieting does not work for our health and it does not work for our business.  Simple things to fix this issue are:

• Creating a marketing plan for each quarter of the year and sticking to it
• Scheduling employee training and fun events for your business
• Meeting with your CPA  2 – 3 times a year to review your financial statements and potential problem areas