It’s the time of year for everyone to implement their New Year’s Resolutions. While we are not anti-New Year’s Resolutions, we do
recognize that only
8%
of people keep them.
However, we do like the idea of goals. And yes, we understand they can be virtually the same as New Year’s resolutions. But
we can set goals any time.
So why do we need goals? Goals give you focus, energy,
persistence, and they make you think.
For example:
- Group
1 was asked to simply think about their goals.
- Group
2 was asked to write their goals.
- Group
3 was asked to write action commitments for each goal.
- Group
4 had to both write goals and action commitments and also share
these commitments with a friend.
- Group
5 went the furthest by doing all of the above plus sending a
weekly progress report to a friend.
So how did each group do?
- Group
1 – 43% accomplished their goals.
- Group
2 – 51% accomplished their goals.
- Group
3 – 61% accomplished their goals.
- Group
4 – 64% accomplished their goals.
- Group
5 – 76% accomplished their goals.
So skip the New Year’s Resolution and focus on a goal or two
for 2015. Common and effective goals for
businesses are for revenue, profit margin, and/or number of new customers.